The Inside Scoop on Foundation
Whether you’re new to wearing foundation, a seasoned expert or have never tried it before, finding a foundation that fits all of your needs can sometimes be tough. Is it going to provide enough coverage? Will it soothe my irritated skin? Will my face stay hydrated all day long? Is it organic and sustainable? These are the important questions that prolong the decision making process for many of you out there. So how do you know if a foundation is right for you? Here’s why we think foundations are an essential part of your skincare routine.
For us, foundation is not just about covering up blemishes and redness on your skin. Foundation is also the blank canvas that allows you to express yourself through your makeup. It’s about giving you a boost of confidence that lasts all day, while also providing your skin with a dose of nutrients.
In the past, checking all of these boxes was not always an easy task. Luckily, the makeup industry has progressed a lot of the years. Now foundations have a scientific design that gives it a purpose other than just a form of coverage. Today, you can find natural foundations on the market that contain many ingredients that provide short and long term benefits for your skin. In addition, the makeup industry has made great strides in create foundations that provide you with an undetectable finish, giving you the tools you need to achieve a flawless and natural look.
There’s also a level of versatility that is often misunderstood or even unknown when it comes to foundation. By controlling the amounts applied to your skin, you can adjust the level of coverage. Apply a thin layer for light coverage, multiple layers for full coverage, or just cover up this pesky acne-prone areas…foundation is flexible. The key is to look for a foundation that matches your skin. PRO TIP: Try matching your foundation to your jawline to ensure that there is an even flow from your face to your neck. Here at Altilis Beauty, we have formulated our BFF Liquid Foundation in 14 different shades with medium to full coverage so that you can find the perfect look for you. Our weightless formula instantly smoothes and reduces the appearance of wrinkles, pigmentation, age spots and blemishes, leaving your skin looking and feeling younger. Additionally, like the rest of our product line, our organic foundation contains our signature active ingredient, breadfruit - providing antioxidant, soothing and protective properties for your skin.
Although foundation can work wonders, you also have to do your part to prep your skin for the day so that your foundation can perform at its fullest potential.The best way to do this is by using our Complete Skincare System during your morning routine. By cleansing your face with our InflorEssence Facial Cleanser you will be starting off with a clean slate. Next, and most importantly, you need to prep your skin with hydration using our InflorEssence Serum and InflorEssence Moisturizer in order to prevent your foundation lifting from your face. For those of you who tend to have oiler skin, you may be able to skip the serum step in the morning. Make sure you give your face some time to properly absorb your skincare products before applying foundation (around 15-20 minutes).